We produced this interactive carousel for Columbia Records to promote George Ezra's excellent podcast series 'George Ezra & Friends'.
The format for Instagram Stories works by allowing fans to tap to choose which episode they'd like to hear. Tapping once will give a swipe up link to listen to the first episode, tapping twice the second and three times the third episode.
Instead of just letting the audience watch the content we allowed them to interact and choose which episode they wanted to listen to.
© F That Ltd. 2020.