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F That. An Award-Winning Digital Creative Agency.

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At a time when everything seems to pitch us agains At a time when everything seems to pitch us against one another, our lyric video for U2's 'In A Life' is all about friendship and faith in dark times. Find the full link to watch in our bio.
Pre-Roll for the final studio album of a rapper th Pre-Roll for the final studio album of a rapper that needs no introduction, @thenotoriousbig ๐Ÿ™Œ
Our Tracklist Reveal created for Swae Lee's newest Our Tracklist Reveal created for Swae Lee's newest solo album 'Same Difference'.
Our latest work for U2, a lyric video for 'Song fo Our latest work for U2, a lyric video for 'Song for Hal'. This elegiac track, with The Edge on lead vocals, pays homage to the band's friend and music-maker Hal Willner, who would have turned 70 on Easter Monday. Find the full link to watch in our bio.
Go big or go home! Go big or go home!
Peel back the layers to uncover the history of one Peel back the layers to uncover the history of one of Englandโ€™s greatest rock bands. This collage-style fact asset is perfect for catalogue artists, particularly those with such an enduring legacy.
To accompanying U2's new EP, 'Easter Lily', we cre To accompanying U2's new EP, 'Easter Lily', we created an updated edition of their digital e-zine 'Propaganda'. In this copy, read magazine contributions from the band members including sleeve notes from The Edge; Adam Clayton on art and the journey of recovery; a conversation between Bono and Franciscan friar Richard Rohr; and in-the-studio photographs shot by Larry Mullen Jr.
Jumping with joy to share one of our newest and qu Jumping with joy to share one of our newest and quirkiest assets to date! Weโ€™ve partnered up with @kidzbop to create this Interactive Obstacle Course. Something to get you off the sofa after too many hot cross buns this weekend! ๐Ÿฐ
On this Good Friday, @u2 release 'Easter Lily' EP. On this Good Friday, @u2 release 'Easter Lily' EP. We were honoured to be asked by the band to create six lyric videos for the release alongside various other content. A much more reflective set of songs emerging from a more personal, private place that some may retreat to in such times โ€“ exploring themes of friendship, loss, hope, and ultimately, renewal. Easter Lily EP arrives six weeks after 'Days of Ash' EP, which marked the beginning of Lent on Ash Wednesday 'Easter Lily' EP available now. Link in bio.
๐Ÿ“ข The time has comeโ€ฆ ๐Ÿ“ข The time has comeโ€ฆ
๐Œ๐ฎ๐ฌ๐ข๐ง๐ ๐ฌ ๐–๐ข๐ญ๐ก ๐Œ๐š๐ญ๐ญ ๐Ÿ—ฃ๏ธ We've been very busy over th ๐Œ๐ฎ๐ฌ๐ข๐ง๐ ๐ฌ ๐–๐ข๐ญ๐ก ๐Œ๐š๐ญ๐ญ ๐Ÿ—ฃ๏ธ We've been very busy over the last few weeks here at F That, so I thought I'd do a round-up post ๐Ÿ‘€ We were lucky enough to be asked by @u2 to create six lyric videos for their new EP. Racking up 2.5 million views in the first week. Nice one, @islandrecordsuk Worked on assets for one of my all-time favourite bands, @beastieboys! Big up @universalmusicgroup We worked with the legends at @livenation on assets for @downloadfest and @wutangclan Saw @sinnersmovie win loads of awards, which was lovely to see! Well done @sonymusicmasterworks ๐Ÿ‘๐Ÿป We also saw UMR get nominated at the @musicweekinsta Awards for Catalogue Marketing Campaign. Congrats, @brdawsonn, and thanks for getting us on board! We worked on some assets for the Queer movie soundtracked by treznor & Atticus Ross. We also produced some really fun 3D animation work for the legendary @gunsnroses ๐Ÿค˜๐Ÿผ Plus more stuff that I'm not allowed to talk about yet...so watch this space!
Itโ€™s Earth Hour today ๐ŸŒ Back in 2019, Matt was at Itโ€™s Earth Hour today ๐ŸŒ Back in 2019, Matt was at Sony Music, working with WWF on their annual Earth Hour campaign. It also marked the very first project that would later become F That. Earth Hour is simple, millions of people around the world switch off their lights for one hour to show they care about the future of the planet. At the time, Matt had been experimenting with gamifying Instagram Stories, creating interactive formats for artists like Sia, Diplo and Tom Grennan. Instead of another standard awareness post, he developed an interactive game that let people โ€œswitch offโ€ famous landmarks across the world. WWF backed it. Global teams picked it up. And through WWF channels, artist pages and Sony accounts, around 16 million people played along and took part in Earth Hour. What started as a simple idea became a genuinely engaging campaign, and the first step in what would go on to become F That. We're sharing it again today for Earth Hour. Head to our Stories to try the game for yourself.
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ยฉ Forget That Limited. 2026

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