BTS with… Elton John

We recently had the privilege of contributing to the 50th anniversary campaign for Elton John’s ‘Captain Fantastic’, celebrating a landmark moment in the legacy of one of music’s most iconic storytellers. To honour the album, we created a variety of Spotify canvases, 3D and 2D unboxings, a lyric video, and cutdowns to promote across socials. 

Our Senior Project Manager, Charlotte, shares her thoughts on working across the project: “Collaborating with UMR on the 50th Anniversary Edition of ‘Captain Fantastic’ and ‘Brown Dirt Cowboy’ was an incredible experience. As project manager, the campaign oversaw the creation of lyric videos, 3D product animations, and a full suite of promotional assets that helped reintroduce this iconic Elton John album to both longtime fans and a new generation of listeners.”

Our Junior Designer, Joni, adds her take from the design POV: “Working on ‘Captain Fantastic’ and‘Brown Dirt Cowboy’ as one of the designers was such a wonderful experience. From product animations to album visuals, it was an honour to help bring the campaign to life from start to finish through motion and design.”

The team were fortunate to receive an invite to the Captain Fantastic listening party, where we sat alongside long-time fans of the album and the artist for a deeply immersive listening experience.

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