We recently had the privilege of contributing to the 50th anniversary campaign for Elton John’s ‘Captain Fantastic’, celebrating a landmark moment in the legacy of one of music’s most iconic storytellers. To honour the album, we created a variety of Spotify canvases, 3D and 2D unboxings, a lyric video, and cutdowns to promote across socials. […]
Working with F That means stepping into a creative space where legacy and innovation genuinely coexist. One day, the team is honouring the history, depth, and visual worlds of iconic artists with decades of cultural imprint; the next, they’re shaping bold, future-facing campaigns for frontline chart-toppers who are defining what music looks and feels like […]
Designers have always looked for new ways to push ideas further, and now, AI is becoming part of that creative conversation. At F That, we’ve been exploring what that balance looks like. As AI tools evolve at lightning speed, our design team has leaned into curiosity over caution, experimenting with platforms and trialling the outcomes. […]