Inside The Sleeve with… Teddy Swims, David Guetta, and Tones and I

Working with F That means stepping into a creative space where legacy and innovation genuinely coexist. One day, the team is honouring the history, depth, and visual worlds of iconic artists with decades of cultural imprint; the next, they’re shaping bold, future-facing campaigns for frontline chart-toppers who are defining what music looks and feels like right now. 

This helps keep the work electric, adaptive, and deeply connected to every corner of the industry, so we can move seamlessly between heritage and hype without ever losing its creative edge.

We recently worked on the campaign for ‘Gone Gone Gone’, the new single from Teddy Swims, David Guetta, and Tones and I; a perfect example of the kind of high-energy, frontline projects that keep our team buzzing. We created an advanced lyric video for the single and some short-form content to tease the asset across socials. 

Our Senior Designer, Shannon, shares her experience working on this high-profile project: “I had the opportunity to create the lyric video for ‘Gone Gone Gone’ by Teddy Swims, Tones and I & David Guetta. From the very start, the process was incredibly smooth. Everything was clearly laid out, making it easy to jump straight into the creative. As a Senior Designer, it’s always rewarding to see a project grow from ideation to execution, and having the creative freedom to shape the look and feel of this piece made the experience even better.”

Got a brief for us? Get in touch, we’d love to help you spark your next great idea!